A collection of articles and blog posts related to business and marketing for photographers.
Are you struggling to get your head around the business and marketing side of this incredible art form?
Below are some articles with the tools you need to create and build your business and marketing strategy as a photographer.
100 Essential Photography Tips for Beginners (70 + 30 extra) We are in an age where it has never been easier and more cost-effective to begin your exciting journey as a photographer. Dark rooms and waiting hours if not days for your photographs are long gone and...read more
How to correct uneven skin tone simply in Photoshop Have you ever found yourself at a point where you look at your image and the person that you have photographed has three (or more) different skin tones...read more
How to get more clients for your business? Do you find yourself often asking the question how to find potential customers, or thinking I need more clients? Would you believe me that it is much easier than...read more
Skin Retouching for Beginners A walk through guide on how to retouch skin using frequency separation. As most beginners know, skin retouching is an incredibly difficult task. In this video, I cover how to...read more
3 Simple Dodge and burn techniques that will improve your photographs Dodge and burn is one of our most powerful, yet under-used recourses we have. The impact that it can create in your images is...read more
How I do my Editorial Retouching. Every photographer has their own spin on how they do their thing. In this video, I would like to share how I do my editorial retouching with you. I started with this...read more
Marketing For Photographers – How to identify your ideal client. Identifying your ideal client avatar. You know how to identify your ideal client, right? You have done hours and hours of research and you are confident that this is who you are going to target. But, do...read more
Marketing your photography business 25 tips and trick to try in your marketing plan As a new photographer, marketing your photography business seems like one of the hardest things to do, you’ve already exhausted your connections with family and friends…Now what? If...read more
Marketing For Photographers 3 Reasons why your 2017 marketing plan didn’t work. Marketing for photographers is by no means an easy task, right? I mean, competition is tough and it is getting tougher. Did you have this awesome plan in place and you were going to be so...read more
Cost Of Doing Business (CODB) for photographers What should I be charging for my photography? What should I be charging for my photography? A question I frequently see raising itself on forums and in conversation. This applies whether you are a hobbyist, seasoned...read more